Campaign visuals: how to do it with AI
Last checked 2026-10-15
BeginnerBot with human review 📣 Marketing
Create image concepts for a campaign.
1. Bot automation level
Bot with human review The bot does the work, but facts, numbers or code should be checked.
2. Before you hand it to the bot
- Gather inputs: the text, file or details the bot needs.
- Access: make sure you can use the chosen bot/plan (see limits below).
- Context: tell the bot audience, purpose, constraints and examples of good output.
- Privacy check: remove personal, confidential or regulated data unless your plan/workspace is approved for it.
- Success criteria: write down what 'done' looks like (length, format, tests passing, fields filled).
3. Copy-paste prompts
Main prompt
3 hero image concepts for a spring sale, minimalist.
Beginner-friendly
3 hero image concepts for a spring sale, minimalist. I'm new to this: explain each step in plain words and ask me for anything you need before starting.
Check-your-work
3 hero image concepts for a spring sale, minimalist. When you finish, list any assumptions you made, anything you're unsure about, and what I should double-check before using the result.
Free tiers that can handle this (verified): ChatGPT (incl. Work & Codex), Google Gemini. Others: check plan.
4. Step-by-step
- Write the creative brief: message, mood, colours, format/aspect ratio.
- Generate 3–4 concepts and iterate with follow-up edits.
- Check for text errors, odd hands/faces and off-brand elements.
- Check usage rights and your company's AI-image policy.
- Have a designer finalise for production.
5. Which bots and plans can do it
| Tool | What's different here | Plan limits | Source |
|---|---|---|---|
| ChatGPT (incl. Work & Codex) | Image generation; more on paid plans. | Free tier has limited deep research, Codex and Work; scheduled tasks need Go or higher (per chatgpt.com/pricing). | help.openai.com/en/articles/20001275-chatgpt-work-and-codex |
| Google Gemini | Image generation and editing on Free. | Free tier includes Deep Research, Canvas, Gems; video generation needs AI Plus or higher. | gemini.google/overview/deep-research/ |
| Grok | Grok Imagine for images. | Free to try; SuperGrok gives higher limits and multi-agent (price not verified). | x.ai/grok |
| Meta AI | Free image creation. | Free across Meta apps; no paid tier verified. | meta.com/ai/ |
| Microsoft Copilot | Image creation when signed in. | Copilot in Word/Excel/PowerPoint/Outlook needs an eligible Microsoft 365 plan. | www.microsoft.com/en-us/microsoft-copilot/for-individuals/features |
Free or paid?
- ChatGPT (incl. Work & Codex): Free plan: yes. unlimited text chats; limited uploads, images, voice, deep research and Codex. Paid: price not verified, so check the official site. Its free tier can handle this task.
- Google Gemini: Free plan: yes. Flash-Lite model, image generation, Deep Research, Live, Canvas, Gems. Video needs AI Plus or higher. Paid: the lowest price we could verify on the official pricing page is $99.99/month (other plans may exist). Its free tier can handle this task.
- Grok: Free plan: yes. to try; SuperGrok has higher limits (price not verified). Paid: price not verified, so check the official site. For this task, check the plan.
- Meta AI: Free: not verified, so check the official site. Paid: price not verified, so check the official site. For this task, check the plan.
- Microsoft Copilot: Free: not verified, so check the official site. Paid: the lowest price we could verify on the official pricing page is $23.5/month (other plans may exist). For this task, check the plan.
6. Risks and what to double-check
- Avoid real people's likeness and trademarks.
- Some platforms require labelling AI-generated images.
- Read the output carefully; AI can be confidently wrong.
- AI can hallucinate facts — verify anything that matters.
- Don't share secrets or other people's personal data.